Paid social media advertising is an effective way to promote your brand and content offers across a widespread audience, but it isn’t something to jump into without a plan. From ad and campaign creation to budget management and creative testing, paid social marketing is comprised of a lot of complicated, moving parts. Not only that, but with the plethora of social networks available for your business to advertise across, and with more appearing each day, it can be difficult to determine which are the most effective platforms for you.
As a social media advertising agency, we continually hone our paid social marketing skills across the most proven platforms, including Twitter and LinkedIn, by managing campaigns for businesses across a variety of industries. We’ve discovered best practices and lessons learned from each platform that we can incorporate into a successful strategy for your campaigns.