Retargeting is a very unique concept in the digital marketing world that has shown immense response than other traditional marketing activities. In technical terms, retargeting is all about targeting customers based on their previous online activity and buying patterns. Let’s understand it with an example: suppose you have visited the website of an insurance company. Now when you are surfing the internet after some days, you will see the ads of the same website appearing on different websites. If you click on the ad, you will be redirected to the same website. It is called retargeting.
Marketers believe that is a person visits the website, it means he is interested. He might leave the website without taking any actions, but with appropriate efforts, it is possible to regenerate interests.
According to a study published by SeeWhy, 26% of customers will return to your website if you use the retargeting campaign for them.