Google Shopping Ads were launched in 2010 and since then, it has successfully carved a niche for itself by offering fruitful benefits to the marketers. Google Shopping Ads have become an integral part of any digital marketing campaign. Over the years, Google Shopping Ads have overpowered PPC text-based ads and other paid digital marketing techniques.
You must have seen those shopping ads on the top of the page when you type a product, for example, Panasonic cameras or gym equipment. These ads are Google Shopping Ads that have consistently performed well.
You will find Google Shopping Ads in two main segments. On Google Shopping and on regular Google search. Also, you can find them in image search too. It improves conversion ratio and drives more traffic to your website.