Frame ads are one of the most innovative advertising options that have the best response ratio as users will likely to participate. Marketers are in need of different, out-of-box advertising options in which users participate willingly rather than those traditional interrupting advertisements that distract users. Frame ads are being popular in media due to this very basic trait.
You must have witnessed ads on Facebook or Instagram where ads come in the form of multiple frames. It boosts curiosity and has a high response ratio. In addition to that, users willingly participate when such storytelling ads display on their screens. You don’t have to distract the user to get their attention.
Generally, frame ads appear on mobile screens and if you have a presence on mobiles, you can also create such ads to drive more traffic to your website. Here, involvement is high and engagement is good, but marketers need to be creative and unique in storytelling to sustain the interest of the user. Users scroll through different frames to know what exactly the ad wants to convey.