While visiting webpages, you must come across those online advertisements that are uninitiated and superimposed. Such ads don’t have a close button and after some period of time, they disappear magically. Such ads are called floating ads and have immense potential to attract users’ attention to visit the webpage or watch the video. It might cover the whole screen or appear in the small rectangle box in the bottom left or right corner of the screen. Such floating ads might come in the form of graphics, animation and videos too. They are created with the use of different technologies such as Flash and Dynamic HTML and others.
One of the main aspects of the floating ads is that users have to be attentive to them when they appear. It improves your chances to get the desired action from the users.